معلومات في الوقت الفعلي من أي مكان

SmartRocket Africa Please introduce yourself. My name is Boubaker Hammou. I am the CEO of SmartRocket Africa and the founding partner of International Marketing Services. I’m Algerian and Canadian. After graduating as a Medical Doctor from the University of Algiers, I briefly worked in the private sector before immigrating to Canada to pursue an MSc in Applied Nutrition at the […]

A market overview may be good for strategic planning, but when it comes to improving actual sales performance at store level, it may not provide the necessary detail. The differences in sales environments across channels add to the complexity of turning strategic level information into real sales outcomes. Location specific, in store data can however help you solve this problem […]

With diversified distribution channels nowadays, it becomes more difficult to gain visibility across all channels that sell your products, especially emerging channels (e.g. parallel import retailers or online retailers) or general trade. You may have a higher degree of confidence in sales data for some channels, but there may be uncertainty or simply no data at all for others. This […]