Can you better manage pricing in Open/ General Trade stores?
Understanding how your products are priced in General/ Open Trade locations is not always easy – there is often wide variation in prices across individual stores, prices may not be marked and getting reliable, verifiable data from these stores may be a challenge in itself. None the less, GT/OT location pricing audits provide valuable insight into current sales performance and […]
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Are brand recommendation & store environment helping (or hurting) sales?
Understanding what a customer experiences while they are in store can provide valuable insights into current sales performance and how this might be improved. Mystery Shopping provides an effective tool for benchmarking and tracking recommendation levels for your brands and how well particular locations deliver against customer expectations. Brand versus Store focused mystery shopping 100% audio recording & supporting imagery […]
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How fast do channel and category universes change over time?
We track universe size and category penetration for various channels including general/ open trade drug stores. We check if certain categories continue to exist as stores close and new stores open. The following data is from past 12 months reading in Hong Kong and a particular CPG category affected by local market conditions (COVID, etc). Here’s what we found; One […]
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New Service: Where are the missing sales for your brand?
With diversified distribution channels nowadays, it becomes more difficult to gain visibility across all channels that sell your products, especially emerging channels (e.g. parallel import retailers or online retailers) or general trade. You may have a higher degree of confidence in sales data for some channels, but there may be uncertainty or simply no data at all for others. This […]
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