Retail Interest

Retail Case: Leveraging Distribution Opportunities Across Channels

Brand performance is varied across channels. The differences in sales environment could have great impact on any business decision, including support on merchandising or pricing. The more we understand, the more likely we are to make the right decisions. Here are some surprising results from a recent nationwide floor cleaner audit in Hong Kong. (Nationwide […] read more...

The Great Supermarket Cover Up: Naked vegetables choking in plastic

Growing public disapproval of one-time-use plastics and consumer willingness to shop elsewhere may force supermarkets, vendors and brands to reconsider the practice of packaging fresh fruit and produce in multiple layers of unnecessary plastics and wrapping. Red Ocean Solutions sent 161 members of its SmartRocket community, a trained mobile workforce assigned to retail auditing, into […] read more...

Retail Case: How are your Halloween promotions really doing?

Using the latest retail audit technologies, it’s possible to get a complete picture of your in store promotion from any location within hours – here are a few interesting results from a recent nationwide audit in Hong Kong. (Nationwide Halloween Snacks In Store Promotion Audit in Hong Kong, covering 272 chain supermarkets (Wellcome, ParknShop) + […] read more...

Retail Case: What are stock outs really costing you?

Using the latest retail audit technologies, it’s possible to get a complete picture of your stock situation from any location within hours – here are some surprising results from a recent nationwide Audit in Hong Kong. (Nationwide OOS (Out Of Stock) audit program in Infant Milk category in Hong Kong, covering 1,200 chain supermarkets and […] read more...

Easter Eggsaminations

Easter is here again and although it’s not the most celebrated holiday in Hong Kong and around Asia, it’s certainly a rich time to be in the business of selling or gobbling down Easter eggs and other chocolate delights. The SmartRocket crew visited supermarkets in all 18 corners of Hong Kong to capture real-time information […] read more...