Crew Interests

Retail Case: Leveraging Distribution Opportunities Across Channels

Brand performance is varied across channels. The differences in sales environment could have great impact on any business decision, including support on merchandising or pricing. The more we understand, the more likely we are to make the right decisions. Here are some surprising results from a recent nationwide floor cleaner audit in Hong Kong. (Nationwide […] read more...

The Great Supermarket Cover Up: Naked vegetables choking in plastic

Growing public disapproval of one-time-use plastics and consumer willingness to shop elsewhere may force supermarkets, vendors and brands to reconsider the practice of packaging fresh fruit and produce in multiple layers of unnecessary plastics and wrapping. Red Ocean Solutions sent 161 members of its SmartRocket community, a trained mobile workforce assigned to retail auditing, into […] read more...

Getting It “Right The First Time”

As an agent, there’s something thrilling about opening the SmartRocket app and seeing hundreds, maybe thousands, of missions waiting for you. It’s a gold rush as agents roll up their sleeves and tear into their work around their neighbourhoods and cities.  But as the missions are submitted and start rolling into the queue for quality […] read more...

Retail Case: How are your Halloween promotions really doing?

Using the latest retail audit technologies, it’s possible to get a complete picture of your in store promotion from any location within hours – here are a few interesting results from a recent nationwide audit in Hong Kong. (Nationwide Halloween Snacks In Store Promotion Audit in Hong Kong, covering 272 chain supermarkets (Wellcome, ParknShop) + […] read more...

Retail Case: What are stock outs really costing you?

Using the latest retail audit technologies, it’s possible to get a complete picture of your stock situation from any location within hours – here are some surprising results from a recent nationwide Audit in Hong Kong. (Nationwide OOS (Out Of Stock) audit program in Infant Milk category in Hong Kong, covering 1,200 chain supermarkets and […] read more...

Interest is high in the 2016 Olympics

Half a world away and just a few short sleeps from fulfilling a dream, Hong Kong’s Olympic athletes are making final adjustments and preparations for the 31st Summer Olympiad in Rio, Brazil. What a great honour and achievement it is for these individuals to have made it this far already. We wish them well. Meanwhile, […] read more...