Company News

Retail Case: Leveraging Distribution Opportunities Across Channels

Brand performance is varied across channels. The differences in sales environment could have great impact on any business decision, including support on merchandising or pricing. The more we understand, the more likely we are to make the right decisions. Here are some surprising results from a recent nationwide floor cleaner audit in Hong Kong. (Nationwide […] read more...

The Great Supermarket Cover Up: Naked vegetables choking in plastic

Growing public disapproval of one-time-use plastics and consumer willingness to shop elsewhere may force supermarkets, vendors and brands to reconsider the practice of packaging fresh fruit and produce in multiple layers of unnecessary plastics and wrapping. Red Ocean Solutions sent 161 members of its SmartRocket community, a trained mobile workforce assigned to retail auditing, into […] read more...

Retail Case: How are your Halloween promotions really doing?

Using the latest retail audit technologies, it’s possible to get a complete picture of your in store promotion from any location within hours – here are a few interesting results from a recent nationwide audit in Hong Kong. (Nationwide Halloween Snacks In Store Promotion Audit in Hong Kong, covering 272 chain supermarkets (Wellcome, ParknShop) + […] read more...

Retail Case: What are stock outs really costing you?

Using the latest retail audit technologies, it’s possible to get a complete picture of your stock situation from any location within hours – here are some surprising results from a recent nationwide Audit in Hong Kong. (Nationwide OOS (Out Of Stock) audit program in Infant Milk category in Hong Kong, covering 1,200 chain supermarkets and […] read more...

Pokémon versus Typhoon Nida

Hong Kongers may be Pokémon mad, but they are NOT CRAZY Pokémon Go may have taken the world by storm but mother nature struck back last night with a storm of her own as typhoon Nida took back the streets of Hong Kong. In a recent nationwide poll of Pokémon players conducted by Red Ocean […] read more...

Pokémon and the Mobile-Workforce Wars

You have simply got to take your hat off to Niantic, the creators of Pokémon Go. They’ve gone and created the world’s largest crowd-sourced mobile workforce overnight – and we’re damned envious. Returning from lunch today, we were unable to enter our building. The foyer was swamped with 150 Pokémon fanatics chasing the elusive Hitmonchan […] read more...